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Use cases · Advertising

AI adverts, from the brief to every format

Try several ideas before deciding which one to produce, pitch the campaign with the advert already moving, or make every version each network asks for. Utopia writes, films and edits the whole advert, with the same cast in every shot and its music.

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What you can do

  • From the idea to the edit

    Script, characters, storyboard, shots with Veo's video and sound, narration, music and editing, in one place.

  • Each network, its format

    Vertical for social media or landscape for TV and YouTube, with direct upload to YouTube and links to share.

  • Versions without filming again

    6, 15 and 30-second cuts, another market, another language or another call to action, paying only for what changes.

  • Client approval

    A link where your client comments at the exact second and approves or asks for changes, without creating an account.

How it's made

  1. Describe the advert or paste the brief: product, audience, tone and length.
  2. Review the script, the cast and the storyboard; change anything in your own words.
  3. Film each shot as a cheap draft and finish in top quality only what you approve.
  4. Edit, add the film finish and export every format and every version.

Made with Utopia

Adverts from the Library made with Utopia. The brands are made up.

  • Áurea EV

    Áurea EVCar advert · 0:43 · In Spanish, with English subtitles

  • Tierra de Brumas · Ven sin prisa

    Tierra de Brumas · Ven sin prisaTourism advert · 0:43

  • Conservas Brisa · Lo que guarda el mar

    Conservas Brisa · Lo que guarda el marFood advert · 0:31 · In Spanish, with English subtitles

  • Banco Almendro · Las llaves

    Banco Almendro · Las llavesBanking advert · 0:45 · In Spanish, with English subtitles

What it costs

The Creador plan (€49 a month) gives about 2.2 minutes of finished film a month: several 20 to 30-second adverts. For an agency, Pro (€149, about 7 minutes) or Estudio (€599, about 28.2 minutes), with a team space. A free 18-day trial on every paid plan. Prices exclude VAT.

When to combine it with real footage

If the product must look identical to its packaging in every shot (the label, the text, the exact logo), AI can still change details: combine the shots made with Utopia with photos or real footage of the product. And don't make adverts with the faces or voices of real people without their permission.

Frequently asked questions

Can I use the adverts in paid campaigns?
Yes. What you make is yours, commercial use included, as far as the law allows; check each network's rules for AI-made content. The EU AI Act asks you to say that an advert with realistic people or places was made with AI, and the app can keep the «AI GENERATED» label on screen for the whole video.
How many versions of an advert can I make?
As many as you need. «Versions for every audience» adapts the script to another market, language, age, length or call to action and keeps every shot that still works, so you only pay for what changes.
Can my product appear?
Upload a photo of your product as a reference object and the app draws it in every shot. If the packaging must look exact, see above: combine it with real shots.